Yamaha in-store digital signage system

Yamaha Moter Co., Ltd is established in 1955 in Japan, with an ever-expanding line that includes motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and so on. With its rapidly development and expansion, it has 112 Consolidated subsidiaries across the world.

The Yamaha's Franchised stores in Europe are making use of traditional posters and pamphlet for advertising and promotion. Also they have to exhibit real motorcycles and new models to be more attractive and stimulating to customers. while, those models occupy large space in the stores. For paper posters, it takes a lot of time and money for the clerk to renew the ads every week or every month. what's worse, the monotonous paper work can only show static picture and boring words, which seems not exciting enough to stimulate people's desire of buying.

Yamaha's managers made up their mind to upgrade the store to a digital level by introducing dynamic advertising screen and interactive kiosks. We, Betvis as one the of leading digital signage manufacturers in China, stand out from the competition in domestic and overseas, after months investigation and negotiation. Betvis was founded in 2009, has its own factory covers 36,000 square meters, equipped with state-of-the-art assembly line and strong R&D team. Most importantly, we provide DSM80 software free of charge, which can be well implied on real time advertising and remote monitoring of all the screens from head office. Yahama was satisfied with the software function, reliability and stability.


Thanks to DSM80 software, it support on-demand program. When customer is viewing on certain models on the screen, it will trigger to detailed pictures and configurations if the staff press on the keyboard. The trigger function will help customer know the motor model better and compare it with other ones, both on capability and cost, which may help them to decide which one to buy.

Only in 45 days, over 200 screens and media player box were installed in Yamaha's stores. The clerk can update promotion info and upload new models pictures in a second, the content is not limited to pictures and text any more, vivid videos, streaming video, LIVE TV, corporation information, can be all demonstrated on the screen. On one hand, the previous exhibition space for motors is saved, on the other hand, the time and energy of renewing dull paper posters is saved.  The smart screens help to create a happier working environment and also improve clerk working efficiency. Creative and high definition ads are appealing to more visitors than ever, which help to branding and increasing sales.

“This new technology from Betvis come to us as a big help and already gets lots of positive feedback from our customers. Our sales increase can tell that our digital signage is totally worth the money”, said an account manager from Yamaha.